Anyone who has ever built a company knows that finding the right partners and vendors is a major priority. This is especially true for a business or organization that ships a product. Keep reading our shipping logistics case study to hear how Freightzy became that reliable partner for Something & Nothing.
Freightzy’s team-centred approach allows companies to feel like they are getting the attention they need and deserve. This instils confidence in Freightzy’s services and in their ability to deliver (pun intended!) continued efficiency and improvement.
Just ask Something & Nothing, a UK-based, premium beverage company that joined the Freightzy fold in 2022.
There was very little, if anything, on offer that could make someone feel like that they weren’t missing out. Dixon began to contemplate this hole in the market, wondering if he could create a non-alcoholic drink that would feel special enough to make someone feel like they were imbibing even when they weren’t. This is when his branding background and hospitality experience came together, and Something & Nothing was born in 2017.
“I wanted to create a grown-up soft drink - something between a flavoured water and a soda - infused with global flavours and a global outlook,” said Dixon, who looks to his travels for product inspiration. “We are a flavour-first company. Flavour lasts and has a legacy.” The company’s flagship cucumber seltzer took a year to formulate, followed by the rose and hibiscus- and yuzu-flavoured options. The company’s product lineup now includes both premium sodas and alcoholic spritzers that use best-quality juices, extracts and botanicals.
Something & Nothing secured a number of good retail listings in the United Kingdom right away and began to gain attention and popularity. “The success took us a little by surprise, but we were proud to be disruptors in the soda category,” says Dixon. Initially, there were no immediate plans to expand beyond the UK, but then, in 2020, in the midst of the first pandemic lockdown, Something & Nothing was contacted by a retailer in the United States that was looking to import a small amount of product. It’s no surprise to anyone who has tried a Something & Nothing drink that the demand began to increase in the US in the months and years to follow. Unfortunately, however, this expansion was not seamless.
“We were using other freight brokers when we were initially launching in the US, but we found it difficult to find an appropriate partner because our volume was too low at the time,” says supply chain manager Joe Burgwin. “Pricing was consistently expensive, the collections and deliveries were regularly late, and the tracking was often a headache.” Something & Nothing also experienced issues with damage to the product, from cans arriving frozen or crushed, to shipments ending up in entirely the wrong place. It became clear that Something & Nothing needed a better shipping partner - fast.
Upon reaching out to the Freightzy team, it became even more apparent that this could be the partner Something & Nothing was looking for in North America. “Immediately we noticed that Freightzy’s attitude toward shipping was different,” says Burgwin. “We felt inspired by their set-up and what they wanted to achieve.” Something & Nothing took the next step and had Freightzy quote a couple of loads, which returned with instant savings of 50 to 60 percent per job. Something & Nothing was also impressed with the easy tracking, traceability and speed.
With decades of experience in shipping, the Freightzy team was also able to advise on trickier shipments. “We used to struggle at times with alcohol shipments - we’d go back and forth with compliance teams, shipping agents, carriers, warehouses…but Freightzy made it look easy,” says Burgwin. “No more awkward, back-and-forth booking requests for us!”
Something & Nothing now works with a production facility in the United States, in Vermont, which also helps with North American shipping logistics.
Freightzy loved Something & Nothing’s value systems from the outset - great products produced and delivered sustainably - and they were motivated to help their new partner find solutions that worked for them. They were quickly able to meet their shipping needs easily (even in complicated situations!), drastically reducing the amount of time the Something & Nothing team was spending on shipment management. Freightzy’s easy-to-use, smart booking and tracking app were also a breath of fresh air to the previously frustrated outfit. Freightzy also offers other easy-to-use, game changing tools, including shipping and freight class calculators.
Once it was clear that this partnership was the right fit, Freightzy also enrolled Something & Nothing in their carbon neutral program. With this option, Freightzy takes the lead on offsetting Something & Nothing’s greenhouse gas (GHG) emissions. To do this, Freightzy calculates the GHG on every load, based on factors that include distance, weight and mode of transportation. Freightzy then works with Cloverly to purchase verified offset credits that fund environmental projects around the world.
They were spending too much time on manual freight tasks - rate checking, paperwork, and carrier coordination, making it hard to keep up with growing demand and their Canadian expansion.
Freightzy centralized everything: booking, rates, BOLs, labels, and tracking. The team no longer had to jump between systems or fix documentation issues, which made each shipment easier and faster to manage.
They cut down admin time, reduced errors, and gained predictable LTL costs. Shipments moved more smoothly, giving their team more time to focus on sales and growth instead of freight troubleshooting.
Definitely. Any brand shipping pallets, especially those growing into new regions, can benefit from the same streamlined process, cleaner documentation, and reduced admin workload that Freightzy Extend provides.